Cookie Policy

This Cookie Policy explains how HomeRouteAZ uses cookies and similar tracking technologies when you visit our website. We use essential cookies for basic site functions and only use analytics or advertising measurement cookies after you accept them in the cookie banner.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website remember information about your visit, making it easier to use and more useful for you.

How we use cookies

We use cookies for the following purposes:

• Analytics: We use Google Analytics 4 and Azure Application Insights to understand how visitors interact with our website, measure performance, and diagnose errors.
• Advertising measurement: We use Meta Pixel and Meta Conversions API to understand whether ads lead to service requests or provider registrations.
• User Preferences:We remember your cookie consent choice so we don't ask you repeatedly.

Types of cookies we use

• Essential Cookies: These cookies are necessary for the website to function properly, such as remembering your cookie consent preference.
• Analytics Cookies: These cookies collect anonymous information about how you use our website, including pages visited and links clicked.
• Advertising Measurement Cookies: These cookies help Meta connect ad clicks, page views, and conversion events, such as submitted service requests or provider registrations.

Third-party cookies

We use Google Analytics 4, Azure Application Insights, Meta Pixel, and Meta Conversions API. These tools may receive page paths, page titles, event names, browser/device information, IP address, user agent, cookie or click identifiers, and conversion event IDs. For Meta Conversions API, contact fields such as email, phone, name, city, state, and ZIP code are hashed before they are sent to Meta for matching and ad measurement. You can learn more about how Google uses data and how Meta uses cookies.

Your choices

When you first visit our website, you'll see a cookie consent banner. You can choose to accept or decline the use of analytics and advertising measurement cookies. If you decline, we will not load Google Analytics 4, browser Application Insights, Meta Pixel, or Meta Conversions API events for your visit. Essential cookies for basic website functionality will still be used.

You can also manage cookies through your browser settings. Most browsers allow you to refuse or accept cookies, or to alert you when cookies are being sent. Please note that if you block all cookies, some features of our website may not function properly.

Data collection and privacy

The data collected through analytics and advertising tools is used to measure site performance, troubleshoot issues, understand traffic, and improve advertising effectiveness. We do not sell your service request or send it to lists of contractors. Some identifiers may be pseudonymous or hashed rather than anonymous, especially for advertising measurement.

For more information about how we handle your personal information, please see our Privacy & Information Use page.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

Contact us

If you have questions about our use of cookies or this Cookie Policy, please contact us at support@homerouteaz.com.